Giftbee is revolutionizing the gift-giving experience in Australia with its industry-first solutions. Giftbee empowers users to give thoughtful and personalized gifts with complete flexibility, allowing recipients to swap, give away, or donate thei value of their gifts to charity. The platform also offers the ability to combine or split gift values, save balances, and manage everything securely without any fees or expiry. As a Designer at Giftbee, I have been integral in crafting user-centric features that streamline the gifting process, aligning with Giftbee’s mission to create a new gifting culture where everyone benefits.
Through my work with Giftbee, I aim to support our vision of reducing waste and promoting a more thoughtful and efficient gifting experience for all.
Overview
RESPONSIVE WEB APP, WEBSITE,
REBRAND
I worked on improving the design of token gifts (formerly known as Token Gifts), suggesting and implementing changes that enhanced the overall experience. I collaborated on the rebranding effort with a visual designer and the CMO. I designed the websites for both token gifts and Giftbee, working closely with a visual designer.
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I redesigned multiple user journeys, simplifying them significantly based on feedback from usability tests. This not only made the customer journey much smoother but also eased the workload for developers by removing unnecessary features.
Currently, I am focused on designing new features, with exciting updates on the horizon as we continue to innovate and refine our offerings.
ROLE
Product and UI/UX Designer
TEAM
I work with the Strategic Designer, Marketing team, Developers, Head of Engineering, CEO, CMO and CRO
DURATION
January 2024 to current