Giftbee, Australia - Gift Better & Waste Less
2023 - Present | ALL THINGS DESIGN
Hi I'm Neha 👋
Simplifying a Complex MVP into a Scalable Platform
2024 | ALL THINGS DESIGN
Conversion Rate (1st Month)
58%
Unique Users (1st Month)
1300
A Multi-Method UX Research Study at Giftbee
2025 | UX Research
Client Portal & Super Admin Portal
2025 - Present | Product & ui/ux
Clients Onboarded
8+
Gifts Issued
13,000+
Multi Gift Redemption Flow for Giftbee
2025 - 2026 | Product & ui/ux design
2022 - 2023 | all things design
Academic Projects
Exploring Design, Strategy & Sustainability
Research Publications
Designing for Accessibility, Inclusion & Everyday Use
Yaragatti, N., Gupta, R.K. (2022). Developing Products for the Elderly: PUIA Design Taxonomy. In: Applications of Computational Methods in Manufacturing and Product Design. Lecture Notes in Mechanical Engineering. Springer, Singapore.
My Skills
The technical & theoretical frameworks that anchor my practice
My Workflow
Turning ambiguity into intent
Inquire
I lead with an investigative lens.
Before the first wireframe is drawn, I interrogate the status quo. I listen for the friction in quiet moments, the subtle gaps between what a system promises and what a user experiences. Through behavioural synthesis and deep-dive interviews, I strip away assumptions to reveal the project's "True North."
Distill
The art of finding the signal within the noise.
This is the "messy middle". The transition from raw data to actionable logic. I thrive in this space of high ambiguity, using systems thinking to reframe the problem. My goal is radical simplification: reducing cognitive load by removing the redundant, mapping the essential, and crafting a clearer languauge.
Shape
Translating strategic insight into tactile experience.
Design is where hypothesis meets reality. I build systems that are intuitive, calm, and resilient. My focus is on the architecture of trust - precision in hierarchy, clarity in language, and rigor in edge cases. I collaborate with engineering not just to ship a product, but to ensure the integrity of the vision survives the build.
Note: My notebook remains my primary research tool. My second is tea.
About Me
I love building with small, kind teams that care about impact, clarity & craft.
Hi, I'm Neha Yaragatti!
Currently at Giftbee, I partner with teams to translate ambiguity into seamless user experiences - from deep-dive research to strategic sales narratives. My work is anchored in a dual commitment: making products smoother for users and workflows saner for teams.
With a foundation in Mechanical Engineering, my trajectory shifted through a thesis on designing for the elderly, leading me to a semsester at TU Delft. There, I refined my practice at the intersection of UX, systemic sustainability, and human-centered strategy.
I am driven by social impact - designing for a world that is more generous, inclusive, and fundamentally humane.
2023 - Present
2021 - 2022
2021
2017 - 2021
Beyond Work & Design
After-Hours (Print Club)
After-Hours is my little print club that I started with a friend for making things that don’t live on screens. Slow, tactile work shared with curious people - art prints, zines, and ideas that don’t need to scale to be meaningful.
Pilates
I spend a good chunk of my time doing pilates. I'm also certified to teach. It keeps me grounded, curious, and reminds me that strength, balance, and form are built slowly and with care. Design, honestly, isn’t that different.